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Loyalty Quotient to Loyalty ®: Ignite the Heartbeat of Your Organization

Loyalty is more than a commendable trait—it’s the cornerstone of organizational success. Research shows that 79% of executives believe that fostering a sense of purpose is essential to their organization’s success, while 44% of employees seek alignment with their organization’s purpose as a key factor in staying with their employer (Deloitte’s “2021 Global Human Capital Trends”). This underscores a fundamental truth: employees are more loyal when they feel connected to their organization’s purpose.

A report evaluates up to 125 members. You will get a single detailed report for the whole team, including a separate report dedicated to each team subject.

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Introducing the Loyalty Quotient to Loyalty® — a revolutionary diagnostic tool that measures the loyalty of individual members within your organization and evaluates their organizational business behavior. Developed from a concept first introduced by Ivaylo Aleksiev, PhD, in 2017 and expanded into a comprehensive book by his son Yavor Aleksiev in 2024, this tool has been thoroughly validated through longitudinal studies and direct feedback from managers and company owners. The book is set to be published in the United States in the spring of 2025 and offer deeper insights into the concept.

Unlock the Benefits of Loyalty

  • Boost Employee Retention
    Employees driven by purpose are three times more likely to stay with their organization (Workplace Purpose Index, 2019). By aligning individual and organizational purpose, you enhance loyalty and reduce turnover.
  • Enhance Employee Satisfaction
    94% of employees believe that mutual respect is very important to their job satisfaction (SHRM’s “Employee Job Satisfaction and Engagement Report,” 2016). Cultivating a culture of respect fosters loyalty and workplace harmony.
  • Increase Productivity and Performance
    Companies where employees feel trusted by leadership experience 50% higher productivity, 74% less stress, and 106% more energy at work (Harvard Business Review, 2017). Trust boosts loyalty and enhances overall performance.
  • Reduce Turnover Costs
    Actively disengaged employees cost the US companies up to $605 billion each year in lost productivity and this sum was years ago (Gallup, 2017). Addressing factors like loyalty and mutual respect can significantly reduce these losses.
  • Improve Workplace Culture
    70% of professionals would not work at a leading company if it meant tolerating a bad workplace culture (LinkedIn’s “Workplace Culture Report,” 2019). A strong culture enhances loyalty and attracts top talent.

Powerful Features of the Loyalty Quotient to Loyalty ®

  • Ancient Wisdom Modernized
    Drawing on the teachings of Confucius, Aristotle, Ibn Khaldun, and Josiah Royce, we’ve blended timeless philosophies with contemporary organizational strategies to create a tool that’s both profound and practical. We have build upon the shoulders of giants.
  • Quantifiable Insights
    The Loyalty Quotient to Loyalty® provides a single loyalty score on a seven-level scale, giving you clear, actionable metrics to assess and improve employee loyalty.
  • Comprehensive Reporting
    Receive two detailed reports that guide your strategies to enhance loyalty, commitment, and overall organizational effectiveness.
  • Validated Instrument
    Backed by longitudinal studies and direct feedback, our tool is proven to accurately measure loyalty and predict employee behaviors.
  • Facilitate Open Communication
    By identifying areas where employees may feel unsupported or disconnected, you can address issues proactively, fostering a culture of trust and respect.

Ignite Loyalty and Transform Your Organization ®

Loyalty is the cornerstone of a thriving organization. It’s more than just employee retention; it’s about building a passionate, dedicated team that propels your business forward. }

  • Alignment of Values
    54% of employees feel their organization’s values do not align with their personal values, leading to decreased loyalty and engagement (Barrett Values Centre, 2017). The Loyalty Quotient to Loyalty® helps you bridge this gap.
  • Importance of Trust
    83% of employees say they would be more loyal if they felt their organization trusted them (Deloitte’s “Workplace Trust” Study, 2020). Trust and psychological safety are critical for fostering loyalty.
  • Impact of Organizational Support
    90% of employees who feel supported by their employer are more motivated to do their best (American Psychological Association, 2020). Supportive environments boost morale and productivity.
  • Psychological Safety Matters
    Google’s Project Aristotle (2015) identified psychological safety as the most important factor in team effectiveness. The encouragement of open communication enhances trust and loyalty.
  • Fairness and Equality
    Employees who feel their company provides equal opportunities are 4.6 times more likely to perform their best work (Salesforce, 2019). Fair treatment enhances morale and willingness to contribute effectively.

By leveraging the Loyalty Quotient to Loyalty®, you can:

  • Predict and Influence Employee Behavior
    Anticipate turnover risks and proactively foster loyalty to keep your top talent onboard.
  • Cultivate a High-Performing Culture
    Develop targeted programs that boost loyalty, leading to increased productivity and profitability.
  • Strengthen Organizational Alignment
    Ensure your team’s values align with your organization’s purpose, enhancing daily engagement and long-term dedication.
  • Enhance Employee Well-being
    Employees who feel supported by their manager are 70% less likely to experience burnout (Gallup, 2020). Supportive relationships enhance well-being and loyalty.

Join the Loyalty Revolution

Don’t let your organization be among the 61% of companies where employees don’t know the mission statement (Achievers’ “Culture Report,” 2020). Do you want your organization to be the training ground for the future employees of your competitors? Instead, be part of the movement towards building stronger, more loyal organizations.

The Loyalty Quotient to Loyalty® is more than a tool; it’s a catalyst for change. By measuring and enhancing loyalty, you can make quantitatively-based decisions to retain and further develop your best employees, and transform them into passionate advocates for your brand. Employees exhibiting organizational citizenship behavior are 87% less likely to leave (Journal of Management, 2015), and employees who believe their organization’s values align with their own are 27% more likely to stay (Culture Amp, 2020).

Invest in loyalty today and begin transforming into a powerhouse of dedication, performance, and success. The Loyalty Quotient to Loyalty® is your key to unlocking the full potential of your team and organization.

How ready are you to ignite the heartbeat of your organization?

Frequently Asked Questions

The process is designed for dual benefit:
The LQL score is first for the management because it is an indication of how they are working with the individual organizational members and the result is a consequence of their actions and the members’ development. Thus, the first report is for the management and they can use it as a foundation for a conversation about ways to further improve themselves and the work environment and culture. The second report OBB is directly shared with the subject.

We take data sensitivity very seriously. The LQL scores are first provided to management as a basis for initiating constructive conversations. While the management report helps leaders understand their influence on employee dedication, the individual report is shared directly with the employee. This dual-report approach maintains confidentiality and minimizes the risk of bias or misuse of the data.

The instrument is designed solely to highlight areas for improvement and foster constructive dialogue. It is not intended to be integrated into formal performance reviews, thereby ensuring that the focus remains on personal and organizational growth rather than on punitive measures.

A lower LQL can be a predictor of work and cultural socialization issues, and potential turnover. However, context is key. For new employees or organizations undergoing significant changes, lower scores are common. It is normal for new employees to be on the lower spectrum of the scale and it is the management’s role interpret these scores constructively and work with employees on development and integration.

The instrument Loyalty Quotient to Loyalty generates two complementary reports:
  • Management Report: Provides an overall outlook of the organization’s loyalty levels. This report guides one-on-one meetings and strategic discussions on maintaining or enhancing current levels.
  • Employee Report: Offers personalized insights for self-reflection, highlighting specific behaviors and areas for personal growth in Organizational Business Behavior. Together, these reports create a foundation for collaborative improvement without assigning blame.

Loyalty is a word with various connotations. Our seven-year research led us to the concept of loyalty to loyalty. A fully developed concept which is a reflection of the management practises and the employees’ behaviors. By measuring this dynamic, we provide insights into how they are both loyal to the overreaching goal of the organization, its cause to exist, and their behavior towards it and towards the members of the organization.